December 29, 2013

Lawsuit targets DKNY over credit card information

A Massachusetts shopper has filed a potential class action lawsuit against Donna Karen Co., which operates DKNY stores, over the retailer's alleged practice of demanding ZIP codes from customers making credit card purchases.

Kunduz Kokobaeva bases her suit in U.S. District Court for Boston on Massachusetts state law that prohibits retailers from demanding personal information that isn't essential to processing credit card purchases and a state Supreme Judicial Court ruling that ZIP codes constitute personal identification information.

The suit, which seeks class-action status, states: "Plaintiffs and the class have been injured because they have received unwanted marketing materials from DKNY as a result of having provided their ZIP codes when using credit cards at DKNY. And second, Plaintiff and the Class have been injured because DKNY misappropriated their economically valuable (personal identification information) without consideration."

DKNY corporate officers could not be reached for comment.

The two lawyers who filed the case, Joseph J. Siprut of Chicago, Ill., and Alexander Shapoval of Chelsea, Mass., did not immediately return calls seeking comment.